Whether or not you’re an avid sports fan, sports play a fundamental role in our society. They have the power to unite us and divide us and are really important in so many people’s lives – for participants and fans alike.
Sports are also a really powerful manifestation of community spirit: when England lost the Euro 2020 final, every house on the street went dark at the same time; when Formula 1 brings Lewis Hamilton home to Silverstone, the energy in the crowd is electrifying; and when Emma Raducanu won the 2021 US Open, she had us all on the edge of our seats supporting her, no matter our time zone. Sport is such common ground for so many people that it has become a universal language. So, when it speaks to us, we listen.
As a result of campaigns, such as McLaren’s partnership with Mind, and footballers such as Andy Cole speaking out about his mental health, stigma around mental health is starting to be challenged in sports circles. Sports stars have such a strong influence in so many people’s lives and provide such positive role models for so many, that when they go public about their own mental health struggles, this has a big impact, particularly on their fans.
The uncontainable rise of social media and the presence and following that sports people have on apps, such as Instagram, Twitter and Tiktok, has had many positive effects – with many athletes using these platforms to share their mental health struggles and highlighting ways their followers can get help.
Formula 1 drivers, Sir Lewis Hamilton and Lando Norris, are perfect examples of how social platforms can be used in this way, with both drivers regularly interacting with their millions of followers and promoting mental wellness. Sir Lewis has done this through his initiative called Mission 44, a foundation which was launched to “support, champion and empower” young people across the UK who come from underrepresented groups. Norris has raised awareness about mental health through his streaming on the platform Twitch, as well as through interviews and work alongside McLaren, in its partnership with Mind.
Both figures have become spearheads for mental health discussions within Formula 1 and its fanbase. But the question is, how does this all of this translate into real experience? How do sports stars’ experiences resonate with us? And how do their words and actions help us to tackle our own problems, within our own communities?